Thabiso Matlala, a self-taught female South African designer, founded By Biso M, a fashion design company. The company offers custom- made and “ready-to-wear” clothing in street, urban, and classic fashion to women between the ages of 18 and 38.

The rebrand’s goal is to express a blend of the brand’s
streets-style and classical elements. As part of the rebrand, this e-commerce website design was made to give the customer an extended shopping experience that combines the essence of in-store shopping in a website.

Project Overview

Concept Development

This website concept is a virtual showroom-type experience of a conceptual fashion design studio of By Biso M, where the customer or client can navigate through the studio while and in doing so, they would be navigating through the e-commerce website.

This expressed through a 3D model of the studio where various floor points in the room lead the user to a page on the website. This would be experienced through the e-commerce website as well as a augmented reality simulation of the studio where the user will be transported to the virtual studio.

Final Concept

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